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Things certainly kick up a notch on the next tier up, which introduces one of the most curious features we’ll see throughout all the products here, and that’s a webinar function.
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Of course, for that price, it doesn’t let you do very much, but it’ll certainly get you introduced to how to “do” email marketing. The lowest option is $15 per month for up to 1,000 subscribers. GetResponse are rocking four tiers of pricing. They’re not the most prominent email marketing solution, so that implies they’ve just been quietly working away, building the business.
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I feel like ActiveCampaign is more of a full spectrum marketing automation sales tool, rather than just a marketing platform. In short, ActiveCampaign is a full scale ecommerce email service, ideal for Shopify email and Shopify stores looking to SCALE.
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That top tier also includes a thing called “social data,” which from what I can make out means they’ll tell you the demographic information that you can get for free from Google Analytics and social media. They include: design services, an account rep, phone support, and an uptime SLA. It’s common practice for email marketing companies to increase the personal interaction (and personalized emails / targeted emails) with the user, but this feels like another level. If you go as far as ActiveCampaign’s top tier, it starts to feel more like a marketing agency, rather than a SaaS. It gives the impression that it really is aimed at professionals who have some experience with automated email, and they don’t have time for babysitting with their campaigns.ĪctiveCampaign also features a robust abandoned cart trigger sequence (triggered emails) or a welcome email sequence, with 7 different ways to segement your potential customers to return to cart and/or offer additional product recommendations. I can’t quite put my finger on it, but it does feel like you would need some existing knowledge. In terms of usability, ActiveCampaign is perfectly fine, but I’m not sure it’s the ideal tool for somebody who’s completely new to digital marketing strategy (above and beyond an email marketing strategy). You need to be at least on the second tier if you want ActiveCampaign’s branding off your emails, and a wider range of customized campaigns. As you move up to the tiers, I find the price jumps to be fairly substantial, to the point where I’m not 100% convinced of the value of those jumps (largely depending on if you are fully using the sales and CRM features in your campaigns / online store integration). Outside of that, the pricing is determined on the tier you select, relative to the number of subscribers. But, at the same time, you can send those 500 people and unlimited number of email campaigns. The key difference is that ActiveCampaign caps the number of subscribers at this price point at 500. ActiveCampaign’s userbase grew by 250% in the past year, so they’re certainly a company on the rise!Īlso like Campaign Monitor, ActiveCampaign have four tiers for their email marketing services, where the lowest price is $9 per month. The way ActiveCampaign do things is actually very similar to a CRM, but will all of the functionality of an email marketing service with the typical email campaigns you’d expect.

Sendinblue: Most Affordable & Scalable Email Marketing Campaign.ActiveCampaign: Best Overall Automations & CRM.

This is our top 12 list of the best Shopify email marketing tools ranked: Top 12 Email Marketing Services for Shopify
